What is MCP and how does it work with Contentsquare?

“MCP (Model Context Protocol) is Contentsquare's AI-native integration that connects your experience analytics to the AI agent your teams already use—ChatGPT, Claude, Microsoft Copilot, and more. Once your IT or data team completes a simple one-time setup, every team member can query Contentsquare in questions directly from their AI tool—no platform login or training required.”