How is calibration represented?
Answers from the sources
Lifesight
“Experiment findings inform the next MMM run through calibration priors. Attribution-layer adjustments are a separate mechanism.”
Sourcelifesight.io
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- Lifesight — company guide
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- urn:readyscan:corpus:buyer-question:lifesight-q140447407-answer-8961288f05b535bb1314
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- Published
- 2026-10-18
- Modified
- 2026-10-18
- ready-scan-subjects/Q140447407
- revision Q140447407:content:a22ab3ceeae029bf