What is Amazon ACOS and what is a good ACOS?

Answers from the sources

  1. Perfality Business Solutions

    “ACOS (Advertising Cost of Sale) measures ad spend as a percentage of sales generated from that ad. A good ACOS varies by product margin, but lower ACOS generally means more efficient ad spend.”

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Published
2026-10-23
Modified
2026-10-23
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revision Q140479495:content:c8ff6f5ff75a86f8

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