What is the difference between Brand Perception and a Custom Module?

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  1. Search Bridge

    “Brand Perception is included in every plan and measures six universal KPIs: Awareness, Clarity, Trust, Uniqueness, Advocacy and Sentiment. A Custom Module measures a dimension specific to one brand, and adds its own KPIs with no overlap.”

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Published
2026-10-21
Modified
2026-10-21
ready-scan-subjects/Q139902661
revision Q139902661:content:27f18c73743338fe

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