What am I actually buying?

“Prequalified, 100% exclusive, real-time mortgage leads: a US borrower who came through our own ad, filled in our form, met the criteria for the loan type you ordered, and landed in your CRM seconds later. Purchase, cash-out refinance or HELOC on a team order, a DSCR self-serve pack, whichever you bought, or rate-and-term refinance on a custom order.”