Why does a comparable 120+ biomarker panel cost $1,700+ through a hospital but $99 through Vitals Vault?

“Hospital and clinic pricing is built around insurance reimbursement models, facility overhead, and intermediary billing layers — none of which benefit the patient paying out of pocket. Vitals Vault operates as a direct-to-consumer platform, negotiating wholesale access to Quest Diagnostics labs and eliminating the physician referral markup.”