Primux Digital

Can Primux help a mid-sized B2B company with website strategy, design and development?

Primux’s stated work is AI-focused rather than website design or development. It advises company leaders on where AI may be useful and builds AI solutions with the employees who will use them. Its published delivery options include a three-month leadership programme, a six-month engagement working one day per week on initial solutions, and advisory for a defined task.

Primux starts with actual workplace tasks, involves employees in testing and assessing solutions, and agrees who will use, check and maintain a solution so the company can continue without the consultant. Before using company data, it clarifies tools, access and what may be shared with the client’s IT lead; the client approves the choices. Primux says it works with Danish companies online and meets clients at their premises by arrangement. Its founder lives in Spain and is regularly in Denmark for client visits.

Can Primux support paid-media and lead-generation campaigns, or related AI work for a growing business?

Primux describes an AI agent built for one defined task, with examples including preparing offers or following up in sales. Primux installs the agent and the client’s own team runs it. In an example from Primux’s own company, the founder and co-owner built a Claude Code Skill for customer follow-up in a workday; the co-owner used it and built a variant the following week. This is a company example, not evidence of a client campaign or lead-generation result.

Primux says it starts from the task the business wants to solve and can advise on an AI idea, tool selection or connecting AI with existing systems. For defined advisory work, the task and price are agreed in advance, as is whether support is one-off or ongoing. Employees participate in trying and evaluating solutions; the company agrees who will use, check and maintain them. Data, access and sharing permissions are clarified with the client’s IT lead before company data is used, and the client approves the decisions.

Primux describes itself as working with Danish companies, online and at client premises by arrangement. Its founder lives in Spain and says he is regularly in Denmark for clients. The published offer is AI advisory and implementation, not a stated paid-media service.

We already use ChatGPT or Copilot. What can you help with?

“We take a task you already use AI for and look at what is missing: better input, checking the answers or access to your systems. Then we decide what is worth working on next.”

How do we get employees involved?

“We start with a task employees want help with. They test the solution in their own work and help judge whether it makes the task easier and produces useful results.”

What about our data?

“Before using your data, we agree on tools, access and what can be shared with whoever is responsible for your IT. I give you my recommendation, and you approve the choices.”