What website strategy, design and development work does ThinkPod offer to complex B2B companies?
ThinkPod says it begins website work by researching the client's buyers, competitors and current site performance. That research informs the sitemap, wireframes and user paths, with the aim of helping different stakeholders—such as an engineer checking specifications and an executive approving a budget—find relevant information and take an appropriate next step. The agency describes a process of research, planning, execution and refinement, with performance reviews after launch guiding subsequent improvements.
ThinkPod builds custom-designed websites, most often on WordPress, with content editing intended to be manageable by the client's team. Its stated scope includes product catalogs and specification pages, quote-request or RFQ carts, B2B e-commerce, dealer-finder maps and multilingual sites. It can connect CRM and forms with systems including HubSpot, Salesforce and Zoho, or connect quote carts to CRM or ERP systems. Analytics and conversion tracking are set up at launch. The agency says it may recommend a platform other than WordPress when the project calls for it.
ThinkPod describes a project for an adhesives and sealants supplier that combined a new brand, a quote-based B2B e-commerce site and SEO; the agency reports 485% more leads and 518% more new visits in less than nine months. It also describes a platform rebuild and international SEO for a friction stir welding manufacturer, reporting organic traffic growth of more than 1,000% across the US, Germany, France, India and China. These are agency-published project results.
For redesigns and migrations, ThinkPod describes inventorying important pages and their rankings or links, mapping URLs to destinations in the new site, and using permanent redirects where URLs change. It says it monitors the site after launch while rankings settle. Its website-development material states that sites are built to WCAG 2.2 AA accessibility standards; it also describes HIPAA-aware forms for healthcare clients.
ThinkPod says it is a better fit for organizations with an established website, a substantial project or ongoing engagement, and a sales cycle involving several stakeholders. It says it is not the right partner for businesses just starting out or looking for a small monthly package. Project timing depends on page count, integrations and the amount of new content; the agency provides a timeline after research and planning and before design begins. It states that most projects start at $10,000 and ongoing partnerships at $5,000 per month.