{"schemaVersion":"ready-scan.discovery-surface.v1","id":"urn:readyscan:corpus:buyer-question:columbia-publication-q140078317-answer-f098163953ce54575e1a","key":"buyer_question:columbia-publication-q140078317-answer-f098163953ce54575e1a","kind":"buyer_question","slug":"columbia-publication-q140078317-answer-f098163953ce54575e1a","canonicalUrl":"https://directory.readyscan.ai/corpus/buyer-question/columbia-publication-q140078317-answer-f098163953ce54575e1a","machineUrl":"https://directory.readyscan.ai/discovery/corpus/buyer-question/columbia-publication-q140078317-answer-f098163953ce54575e1a.json","datePublished":"2026-10-18","dateModified":"2026-10-18","materialFingerprint":"fnv1a64:eaaf52d372e34f5d","membershipFingerprint":"fnv1a64:bb5af1245d5b15c0","relatedEntitySlugs":["columbia-publication-q140078317"],"relatedSurfaceKeys":["buyer_question:columbia-publication-q140078317-answer-02fffaab0458fd9bb88a","buyer_question:columbia-publication-q140078317-answer-07a9a80343c011957ad4","buyer_question:columbia-publication-q140078317-answer-097113a1bc3f6241fad5","buyer_question:columbia-publication-q140078317-answer-1252e649db84dce265dd","buyer_question:columbia-publication-q140078317-answer-1451e033a02ca9b718a5","buyer_question:columbia-publication-q140078317-answer-3af0caa2778fe4407e0d","buyer_question:columbia-publication-q140078317-answer-517d06af6d5ea1981a33","buyer_question:columbia-publication-q140078317-answer-6890c889803a23e10d9e","buyer_question:columbia-publication-q140078317-answer-7159201c3a481e4d29f2","buyer_question:columbia-publication-q140078317-answer-9024de29ad78a18defa0","buyer_question:columbia-publication-q140078317-answer-9d358f426cb9ce9090a9","buyer_question:columbia-publication-q140078317-answer-a581f33a199ab9c32b1b","buyer_question:columbia-publication-q140078317-answer-a6b998c658f03debe489","buyer_question:columbia-publication-q140078317-answer-b31abb5541db45374dae","buyer_question:columbia-publication-q140078317-answer-b53838a8d6f7a04b9e9f","buyer_question:columbia-publication-q140078317-answer-b7a905f963bfd2a85f50","buyer_question:columbia-publication-q140078317-answer-bdc021891fa804f03ccc","buyer_question:columbia-publication-q140078317-answer-c07e057e0396cc117394","buyer_question:columbia-publication-q140078317-answer-c262fee6ca9fbe5d87ac","buyer_question:columbia-publication-q140078317-answer-c7cea25935a436c45c31","buyer_question:columbia-publication-q140078317-answer-d7a4de18235e3d515b1c","buyer_question:columbia-publication-q140078317-answer-f3e3452591a4191dac65","evidence:columbia-publication-q140078317"],"sourceIds":["ready-scan-subjects"],"provenance":[{"snapshotId":"columbia-publication-q140078317-content-6a08797c1f5cd1c5-snapshot","sourceId":"ready-scan-subjects","sourceRecordId":"Q140078317","sourceRevisionId":"Q140078317:content:c7e4a1ace92cf55e","sourceContentHash":"fnv1a64:632b45a0ee8fcc79","recordRevisionId":"Q140078317:content:c7e4a1ace92cf55e","recordContentHash":"fnv1a64:d00cd39f01eaf1f0","sourceCanonicalUrl":"https://columbiapublication.com/","sourceModifiedAt":"2026-10-18T08:42:55.910Z","observedOn":"2026-10-18","permission":{"basis":"public_information","evidenceUrl":"https://columbiapublication.com/"},"attributionUrl":"https://columbiapublication.com/"}],"quality":{"method":"same_kind_unique_trigram_floor","minimumUniqueTrigramRatio":0.3,"status":"passed"},"title":"When is book marketing not the right spend?","summary":"Cited source answers across 1 active corpus record.","question":"When is book marketing not the right spend?","answers":[{"entitySlug":"columbia-publication-q140078317","entityName":"Columbia Publication","answer":"“When the book is not published yet, when reviews point to editing or structural problems, when the cover signals the wrong genre, or when there are too few reviews for advertising to convert. In each of those cases the money is better spent elsewhere first, and we will say so.”","sourceUrls":["https://columbiapublication.com/book-marketing-services"]}]}