{"schemaVersion":"ready-scan.discovery-surface.v1","id":"urn:readyscan:corpus:buyer-question:niq-q288603-answer-37056f0bfed9dcbb741a","key":"buyer_question:niq-q288603-answer-37056f0bfed9dcbb741a","kind":"buyer_question","slug":"niq-q288603-answer-37056f0bfed9dcbb741a","canonicalUrl":"https://directory.readyscan.ai/corpus/buyer-question/niq-q288603-answer-37056f0bfed9dcbb741a","machineUrl":"https://directory.readyscan.ai/discovery/corpus/buyer-question/niq-q288603-answer-37056f0bfed9dcbb741a.json","datePublished":"2026-10-22","dateModified":"2026-10-22","materialFingerprint":"fnv1a64:390d6b228b395563","membershipFingerprint":"fnv1a64:021d78232b7a70b0","relatedEntitySlugs":["niq-q288603"],"relatedSurfaceKeys":["buyer_question:niq-q288603-answer-57055d54b9a866b0dc2c","buyer_question:niq-q288603-answer-a093590c748e59e95f84","buyer_question:niq-q288603-answer-ecd411ee0400f767b8bd","evidence:niq-q288603"],"sourceIds":["ready-scan-subjects"],"provenance":[{"snapshotId":"niq-q288603-content-cc9132efaa95dff6-snapshot","sourceId":"ready-scan-subjects","sourceRecordId":"Q288603","sourceRevisionId":"Q288603:content:22d3ff4c76ecb8d4","sourceContentHash":"fnv1a64:ff8f48a724f9e35c","recordRevisionId":"Q288603:content:22d3ff4c76ecb8d4","recordContentHash":"fnv1a64:f7ef8891112c58f3","sourceCanonicalUrl":"https://nielseniq.com/","sourceModifiedAt":"2026-10-22T07:22:24.068Z","observedOn":"2026-10-22","permission":{"basis":"public_information","evidenceUrl":"https://nielseniq.com/"},"attributionUrl":"https://nielseniq.com/"}],"quality":{"method":"same_kind_unique_trigram_floor","minimumUniqueTrigramRatio":0.3,"status":"passed"},"title":"How do banks identify underserved customer behaviors using demand analytics?","summary":"Cited source answers across 1 active corpus record.","question":"How do banks identify underserved customer behaviors using demand analytics?","answers":[{"entitySlug":"niq-q288603","entityName":"NIQ","answer":"“Demand analytics focused on behavior help banks uncover underserved opportunities that traditional segmentation often misses. By examining transaction patterns, channel avoidance, incomplete product journeys, and low utilization rates, institutions can detect where friction—not lack of interest—limits adoption.”","sourceUrls":["https://nielseniq.com/global/en/industries/financial-services/"]}]}