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How does contextual-based programmatic ad targeting work?","value":"“If you’re still using a traditional channel-based approach to digital marketing instead of AI-based marketing, chances are you’re leaving money on the table. Showing the same ads to the same people cannibalizes budgets and annoys consumers—and with Google limiting cookies in response to privacy concerns, you need a reliable way to drive results based on real-time contextual relevance.”","sourceUrls":["https://www.247.ai/products/campaign-management/"]},{"id":"content-native-digital-agencies-5158618fa16a3af9-a-871db14ac07c225a6761","label":"2. How is conversational Advertising more effective than traditional display advertising?","value":"“Conversational Ads shortens the sales funnel dramatically. Instead of sending the prospects to a landing page or an add to cart page / payment journey, with one click on the conversational ad they can buy it right there.”","sourceUrls":["https://www.247.ai/products/campaign-management/"]},{"id":"content-native-digital-agencies-5158618fa16a3af9-a-4b6ddc0214a7d79f885f","label":"3. What makes your intent-driven method superior to demographic or behavior-based targeting?","value":"“The primary idea behind AI-driven dynamic predictive digital media personalization at scale is to offer unexpected contextual relevance that surprises, delights, and drives sales, all without depending on cookies. We consistently employ personalization strategies, such as considering the time of day, day of the week, language, and product combinations for our core audience, to leverage contextual relevance”","sourceUrls":["https://www.247.ai/products/campaign-management/"]}]}