{"schemaVersion":"ready-scan.discovery-surface.v1","id":"urn:readyscan:corpus:evidence:peter-mark-q7175658","key":"evidence:peter-mark-q7175658","kind":"evidence","slug":"peter-mark-q7175658","canonicalUrl":"https://directory.readyscan.ai/corpus/evidence/peter-mark-q7175658","machineUrl":"https://directory.readyscan.ai/discovery/corpus/evidence/peter-mark-q7175658.json","datePublished":"2026-07-29","dateModified":"2026-10-22","materialFingerprint":"fnv1a64:72a2a713c4b35d69","membershipFingerprint":"fnv1a64:7e4bd982363a4bce","relatedEntitySlugs":["peter-mark-q7175658"],"relatedSurfaceKeys":["buyer_question:peter-mark-q7175658-answer-57b940fe9c9f81afaae5","buyer_question:peter-mark-q7175658-answer-597f9eda25b65331dc49","buyer_question:peter-mark-q7175658-answer-5a3eedf012975661ecd1","buyer_question:peter-mark-q7175658-answer-6e313e4fb8cef92015c8","buyer_question:peter-mark-q7175658-answer-6f8c2048693ff5f35b44","buyer_question:peter-mark-q7175658-answer-80c3ced2c86282a41724","buyer_question:peter-mark-q7175658-answer-8f5ae7377ff7378c985f","buyer_question:peter-mark-q7175658-answer-92b1e930dc0c3d9f2eb2","buyer_question:peter-mark-q7175658-answer-92bea7b4d40f8e9c89d2","buyer_question:peter-mark-q7175658-answer-9c3dad6cd2029342563b","buyer_question:peter-mark-q7175658-answer-aa52ee0f098b519c6262","buyer_question:peter-mark-q7175658-answer-b864a87991df5c86aeaf","buyer_question:peter-mark-q7175658-answer-c836fdf0c4d3bd87d0db","buyer_question:peter-mark-q7175658-answer-d104e7c843cc6cb0672e","buyer_question:peter-mark-q7175658-answer-f64a430333bd5671ea18"],"sourceIds":["ready-scan-subjects"],"provenance":[{"snapshotId":"peter-mark-q7175658-content-a7cbdd8300022afc-snapshot","sourceId":"ready-scan-subjects","sourceRecordId":"Q7175658","sourceRevisionId":"Q7175658:content:d0c5dee5394a30fd","sourceContentHash":"fnv1a64:743f2999fd4d2e17","recordRevisionId":"Q7175658:content:d0c5dee5394a30fd","recordContentHash":"fnv1a64:4cb24be243eb0488","sourceCanonicalUrl":"https://www.petermark.ie/","sourceModifiedAt":"2026-10-22T15:28:57.051Z","observedOn":"2026-10-22","permission":{"basis":"public_information","evidenceUrl":"https://www.petermark.ie/"},"attributionUrl":"https://www.petermark.ie/"}],"quality":{"method":"same_kind_unique_trigram_floor","minimumUniqueTrigramRatio":0.3,"status":"passed"},"title":"Peter Mark — company guide","summary":"Peter Mark: Irish hairdressing chain. Website: https://www.petermark.ie/","facts":[{"id":"content-native-digital-agencies-99af146c43f405e5-a-c836fdf0c4d3bd87d0db","label":"What is balayage?","value":"“Balayage is a type of blonding technique which allows for more low-maintenance, lived-in looks by blending more seamlessly with your natural colour.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-92bea7b4d40f8e9c89d2","label":"How long does balayage take?","value":"“Duration varies widely depending on the type of balayage service. For example, a half head will take less time than an full head of balayage.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-5a3eedf012975661ecd1","label":"What is the difference between highlights and balayage?","value":"“The difference between highlights and balayage lies in the application technique and placement of colour in the hair as the aim is to achieve a more seamless transition from root to colour.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-92b1e930dc0c3d9f2eb2","label":"How long does balayage last?","value":"“8 - 14 weeks depending on the service and level of blonding. For example, more low-maintenance, lived-in looks will not need to be re-done as often.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-80c3ced2c86282a41724","label":"Does balayage damage your hair?","value":"“Blonding may affect the condition depending on the starting condition of your hair, amount of blonde applied and frequency of appointments. We recommend opting for a bond-building treatment with your highlights service, like Olaplex to help reduce the effects. Using the right home haircare is very important.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-597f9eda25b65331dc49","label":"What are the benefits of balayage?","value":"“Balayage is a great way to introduce lightness and dimension to your hair without obvious regrowth or major commitment.”","sourceUrls":["https://www.petermark.ie/services/balayage-freehand/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-f64a430333bd5671ea18","label":"How long does a blow-dry last?","value":"“Generally a blow-dry can last 2-3 days, however the longevity of your blow-dry can vary depending on your hair type and maintenance. Hair texture, exposure to weather and your activity level can affect longevity.”","sourceUrls":["https://www.petermark.ie/services/blowdry/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-8f5ae7377ff7378c985f","label":"How can I make a blow-dry last longer?","value":"“To help your blow-dry last longer you can; wear a shower cap the shower to protect from steam, protect it from moisture when outdoors, opt for a silk or satin pillow case when sleeping and refresh at the roots with a dry shampoo on day two or three.”","sourceUrls":["https://www.petermark.ie/services/blowdry/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-d104e7c843cc6cb0672e","label":"Does a curly or bouncy blow-dry last as long as a straight one?","value":"“If your hair is prone to waves or curls, a straight blow-dry may not last as long as a curly or bouncy blowdry. The opposite is may be true if you have naturally very straight hair. However, this can very greatly from person to person.”","sourceUrls":["https://www.petermark.ie/services/blowdry/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-9c3dad6cd2029342563b","label":"What is the difference between a blow-dry and a styling service?","value":"“A styling service is carried out on dry hair using heated tools like a straightener, curler or wand. There is no wash included. Styling may also be an upstyle.”","sourceUrls":["https://www.petermark.ie/services/blowdry/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-57b940fe9c9f81afaae5","label":"What speeds up colour-fade?","value":"“Multiple factors affect colour-fade. For example, Colour choice, condition of your hair, frequency of washing, water hardness and harsh shampoos.”","sourceUrls":["https://www.petermark.ie/services/colour/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-b864a87991df5c86aeaf","label":"What Brand of colour do you use?","value":"“At Peter Mark we use ammonia-free L'Oréal INOA and Dia colour.”","sourceUrls":["https://www.petermark.ie/services/colour/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-aa52ee0f098b519c6262","label":"Do you have Colour Specialists?","value":"“Yes, Peter Mark salons have fully qualified colourists and colour specialists to advise and guide all our clients to achieve their dream hair colour.”","sourceUrls":["https://www.petermark.ie/services/colour/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-6f8c2048693ff5f35b44","label":"How often should you get a haircut?","value":"“How often you should get a haircut varies depending on hair type and hair style as well as hair condition and speed of hair growth.”","sourceUrls":["https://www.petermark.ie/services/cutting/"]},{"id":"content-native-digital-agencies-99af146c43f405e5-a-6e313e4fb8cef92015c8","label":"How long does a haircut take?","value":"“We generally allow 45 minutes for an entire cut service including your wash, cut and blow-dry.”","sourceUrls":["https://www.petermark.ie/services/cutting/"]},{"id":"source-description","label":"About","value":"Irish hairdressing chain.","sourceUrls":["https://www.wikidata.org/wiki/Special:EntityData/Q7175658.json?revision=2237915921"]},{"id":"source-listed-website","label":"Website","value":"https://www.petermark.ie/","sourceUrls":["https://www.wikidata.org/wiki/Special:EntityData/Q7175658.json?revision=2237915921"]}]}