“AiRR gives brands control of their perception in AI search. Its benchmark is the AiRR Score, the 0 to 100 standard for brand perception in AI search.”
“You can't ask it yourself. ChatGPT knows who you are when you ask, so the answer you see is custom to you, and if you tell it that it missed your brand, it apologizes and agrees, which poisons your own test.”
“Because AI answers are personalized by fingerprints, AI's version of cookies, and because the question changes with the customer. Ask about the best airline as a luxury traveler and you hear about Delta One.”
“No. Private mode and incognito don't strip the fingerprints: your IP, your city, your language, and if you're signed in with a work email, your company.”
“Yes. AiRR is the brand perception tracker for AI search, built for brands that could never afford an enterprise brand tracker, extended into the one channel no incumbent tracker measures.”
“Define the customer, and AiRR asks as that customer. Every prompt is measured through the lens of your ideal customer profile, direct from the source, with zero fingerprints, and scored on the 4Ps: Presence, Perception, Prestige and Persistence.”
“AiRR asks the questions your real buyers ask, as your ideal customer, direct from the source, with a blank slate and zero fingerprints. Each prompt runs many times over, per engine, so one lucky answer never masquerades as the truth.”
“Because a startup's AI presence is being formed right now, and the trend is the proof. A single snapshot can't tell you whether your launch, your content or your press moved the answer.”
“From the day measurement starts, every daily score is kept: per question, per competitor, per ideal-customer lens, per engine. The dashboard shows the trend over the measurement window alongside today's leaderboard, and Persistence, whether a position holds up answer after answer, is scored as one of the 4Ps.”
“Measure before you optimize. Run a scan, see where you sit and where you don't appear at all, and publish against the gaps. And right now it's greenfield: most categories have no entrenched answer yet, so the startup that measures first and publishes the content to change the answer tends to become the answer.”
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