MR Strategy
“Citation gap analysis, earned authority, algorithm trust building.”
AuthorityTech
“AuthorityTech is the first Machine Relations agency and practices the discipline. Founded by Jaxon Parrott in 2018.”
Products & services
Questions & answers
What is Machine Relations (MR)?
“Machine Relations (MR) is the discipline of earning AI citations and recommendations for a brand by making that brand legible, retrievable, and credible inside AI-driven discovery. Coined by Jaxon Parrott, founder of AuthorityTech, in 2024. AuthorityTech is the first agency to practice it.”
How does MR differ from traditional PR?
“Traditional PR optimizes for journalists, editors, and human readers. Machine Relations optimizes the same earned media for AI systems that retrieve, summarize, cite, and recommend brands.”
Why is an 'AI-Native' approach required for MR?
“Machine Relations requires more than outreach. The angle, source, entity language, and citation structure have to be planned before publication, so the coverage is useful to humans and legible to AI systems.”
How do you guarantee placements?
“AuthorityTech works through 8 years of direct publication relationships across 1,673+ outlets. You only pay when a placement goes live, with funds held in escrow until publication.”
Are these organic / earned media placements?
“Yes. Every placement is genuine editorial coverage in real publications. No sponsored content labels, no pay-to-play directories. Real journalism, real authority signals that AI engines trust.”
Does being published in Fast Company get your brand cited by AI?
“AI answer engines cited Fast Company in 34 of 30,766 measured answer runs (0.1%), on 5 of the 6 answer engines the Index measures, over 161 days of collection. That is #99 of 1115 classified editorial publications.”
Which AI engines cite Fast Company?
“Of the 6 answer engines the Machine Relations Index measures, ChatGPT, Claude, Gemini, Google AI Mode and Perplexity have cited Fast Company. Google AI Overviews has not cited it in a measured answer run yet. It was cited on 19 of the 161 days the Index collected answers in this window.”
Is a placement in Fast Company worth pursuing for AI visibility?
“Getting into Fast Company and becoming known for the right thing are different results. Coverage helps your position in AI answers when the article ties your company to a specific claim your buyers ask about, in a publication engines already cite on that question.”
How do I submit an article to Fast Company?
“Send a complete, unpublished 600 to 900 word article intended for the Work Life section to submissions@fastcompany.com. Fast Company does not review pitches, outlines or press releases, does not pay for contributions, and says that if you hear nothing within a week the piece was not selected.”
Does Fast Company coverage get cited in AI answers?
“Mostly on news questions. On the October 19, 2026 Machine Relations Index release, AI engines cited fastcompany.com in 33 of 27,776 monitored answer runs; 28 were news questions, led by cybersecurity news (11 of 599 runs), and 5 were among 18,476 buyer-shortlist runs.”
Is Fast Company worth it for AI visibility in B2B?
“For reader credibility and the Most Innovative Companies credential, often yes; for AI shortlist citations, rarely. On the same Index release, engines cited forbes.com in 851 buyer-shortlist runs, businessinsider.com in 106 and fortune.com in 84, against 5 for fastcompany.com, and cited it in no AI infrastructure, cybersecurity, fintech or enterprise software shortlist runs.”
Is the Fast Company Executive Board the same as earned coverage?
“No. The Executive Board is a paid, vetted membership whose members can publish bylined articles on fastcompany.com. Work Life contributions, news coverage and the Most Innovative Companies list are editorial selections.”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:authoritytech-q138783204
- Material fingerprint
- fnv1a64:9e9c0887dd034cae
- Entity revision
- fnv1a64:19a7213f2ef58b6d
- Published
- 2026-10-24
- Modified
- 2026-10-24
- Source summary
- AuthorityTech: “AuthorityTech is the first Machine Relations agency and practices the discipline. Founded by Jaxon Parrott in 2018.”