# Blue Astoria Media Group
> “Blue Astoria Media Group Ltd is an independent London publisher that builds, owns and operates specialist editorial platforms: Spa Hotel Finder, Petal Republic and Paris Playbook.”

- Canonical entity: https://directory.readyscan.ai/entities/blue-astoria-media-group-q140718954
- Website listed in the source snapshot: https://blueastoria.com/
- Category: [Businesses](https://directory.readyscan.ai/directory/businesses)
- Machine record: https://directory.readyscan.ai/discovery/entities/blue-astoria-media-group-q140718954.json
- Material fingerprint: fnv1a64:07da89cb8d6f5a02
- Entity revision: fnv1a64:d6e6c40914d93f10
- Published: 2026-10-19
- Modified: 2026-10-19

## Questions & answers
### [Is Blue Astoria Media Group an agency?](https://directory.readyscan.ai/entities/blue-astoria-media-group-q140718954#company-answer-content-native-digital-agencies-65ba1dfc365f7e03-a-02231faab2792b465069)
“No. We are a publisher: we build, own and operate our own editorial titles, and we sell nothing to readers. Revenue is earned by the titles through affiliate commissions, display advertising and brand partnerships.”
Sources: https://blueastoria.com/about/

### [Who owns Spa Hotel Finder, Petal Republic and Paris Playbook?](https://directory.readyscan.ai/entities/blue-astoria-media-group-q140718954#company-answer-content-native-digital-agencies-65ba1dfc365f7e03-a-0ddd1ab2686a2f34e602)
“Blue Astoria Media Group Ltd owns all three titles and runs them in-house. The company was founded by James Sinclair and is registered in England and Wales, company no. 12187901.”
Sources: https://blueastoria.com/about/

### [Is the editorial written by people?](https://directory.readyscan.ai/entities/blue-astoria-media-group-q140718954#company-answer-content-native-digital-agencies-65ba1dfc365f7e03-a-61f1e39a753d958cb8b4)
“Yes. Every title is written and curated by expert human teams with deep experience and qualifications in their fields. Petal Republic’s editorial, for example, is led by Andrew Gaumond, its Editorial Director.”
Sources: https://blueastoria.com/about/

### [How do I propose a partnership?](https://directory.readyscan.ai/entities/blue-astoria-media-group-q140718954#company-answer-content-native-digital-agencies-65ba1dfc365f7e03-a-492aa5d78ee2430dc710)
“Email hello@blueastoria.com or use the contact form, and tell us which title and what you have in mind. Enquiries reach the founder directly, and terms are agreed per title.”
Sources: https://blueastoria.com/about/

## Company sources
- [Blue Astoria Media Group website](https://blueastoria.com/) — blueastoria.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-65ba1dfc365f7e03)
- [blueastoria.com/about/](https://blueastoria.com/about/) — blueastoria.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-678893f525f8edcd)

## Continue reading
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- Retrieve this entity evidence: https://readyscan.ai/api/v1/ai-search/entities/blue-astoria-media-group-q140718954/evidence

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