Email Marketing & Klaviyo
“Klaviyo setup, automated flows, newsletter campaigns, segmentation, consent management and reporting for Shopify stores.”
BrandUp Factory GmbH
“Software development agency specialising in Shopify apps, SaaS products, and AI integrations.”
Products & services
Questions & answers
Is this the same as Shopify's Combined Listings?
“Same idea, different availability. Shopify's native Combined Listings are a Shopify Plus feature. Product Variants brings the principle — several separate products presented as one set of variants — to every Shopify plan, through a theme app extension instead of a platform feature.”
Do my products get merged?
“No. Every product stays a standalone Shopify product with its own inventory, images, description, URL and SEO. The app only stores which products belong to a group, in metafields it owns, and renders the switcher in your theme.”
Will it work with my theme?
“Yes, with any Shopify 2.0 theme — Dawn and every theme that supports app blocks. You add the Product Group Switcher in the theme editor, pick the position (before the title, after the product image or a custom CSS selector) and check the result in the live preview.”
What does the switcher look like?
“You choose: product images, colour swatches, text buttons or a dropdown. Size, spacing, corner radius, border colours, alignment and hover effects are adjustable, and each product can carry its own display name. On collection pages and in search results the same group can appear inside the product cards.”
What does a custom Shopify app cost?
“A standard custom app costs €5,000 at a fixed price, plus VAT – from brief to go-live in your store. If your app needs several integrations, multiple stores or a larger internal system, you get a written fixed quote after the first call. We do not bill the build by the hour.”
What is included in the standard custom app?
“One app for your store or company: the brief, screen design and data model, the build with a weekly demo, testing with your data, go-live in your store and onboarding for your team. The code, repository and documentation are yours.”
Do I need a custom app – or is there one in the App Store already?
“Often there is, and we say so in the first call: we build apps, but we also install them. A custom app pays off when the logic is specific to your business, when three apps would have to be stitched together, or when monthly app fees outgrow a one-time build.”
How long does it take?
“Four to eight weeks for most custom apps and integrations, from the brief to a version your team works with. The brief in week one fixes the scope and the go-live date.”
Why Klaviyo and not Mailchimp or Brevo?
“For a Shopify store, Klaviyo sees every order, product view and cart in real time – that is what makes segments by purchase behaviour and flows like back in stock or browse abandonment work without workarounds.”
Is this GDPR-compliant? What about double opt-in?
“Yes. Sign-up runs through double opt-in, consent is recorded with time stamp and source, and only profiles with documented consent are active for sending.”
Can we move our existing list?
“Yes, with care. We export subscribers with consent status, source and date, import only those with valid opt-in, and set up a re-permission campaign for profiles without proof instead of importing them blind. Purchased or scraped lists we do not import.”
How many emails are too many?
“There is no universal number – it depends on who you are mailing. Engaged buyers tolerate far more than someone who signed up once for a voucher. We segment by engagement, let the sunset flow stop mailing non-openers, and watch the unsubscribe rate on every single send. If it climbs, we change frequency or content before the next one.”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:brandup-factory-gmbh-q131675131
- Material fingerprint
- fnv1a64:0f175d7a7d052ba0
- Entity revision
- fnv1a64:200f3754df0ca2c4
- Published
- 2026-10-26
- Modified
- 2026-10-26
- Source summary
- BrandUp Factory: “Software development agency specialising in Shopify apps, SaaS products, and AI integrations.”