“Claritas is an outcome-obsessed optimization partner that combines consumer expertise, AI-driven technology, a proprietary Identity Graph, and deep consumer data to help marketers identify audiences, activate campaigns, and improve ROI.”
“Claritas supports coordinated marketing campaigns across email, social, display and direct mail by connecting audiences with their devices and online behaviors. Services include audience delivery to channel and platform partners, full-service campaign execution, hybrid execution and website visitor retargeting.”
“Claritas provides cross-device and cross-environment campaign measurement and attribution, connecting advertising exposures with online and offline conversions. Services include campaign tracking, attribution analysis, algorithmic multi-touch attribution and incremental lift analysis across digital display, OTT/CTV, streaming audio, podcasts, direct mail, mobile and out-of-home advertising.”
“Claritas provides pre-built syndicated audiences based on demographic, geographic and behavioral data to help marketers identify customers and prospects, understand consumer behaviors and support targeted marketing. Segmentation solutions include PRIZM Premier, P$YCLE Premier, ConneXions Premier and CultureCode.”
Download this profile and inspect its supporting evidence.