# Discentra > “Discentra is an AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. We detect behavioural triggers in real time and place a coaching call within 5 seconds. Performance coaching, not financial advice.” - Canonical entity: https://directory.readyscan.ai/entities/discentra-q140386668 - Website listed in the source snapshot: https://discentra.ai/ - Category: [Software](https://directory.readyscan.ai/directory/software) - Machine record: https://directory.readyscan.ai/discovery/entities/discentra-q140386668.json - Material fingerprint: fnv1a64:ef4f04ffe8838d4c - Entity revision: fnv1a64:b311e66f129db9b8 - Published: 2026-10-28 - Modified: 2026-10-28 ## Products & services ### [Discentra](https://directory.readyscan.ai/entities/discentra-q140386668#company-offering-content-native-digital-agencies-10722abcec312b7a-offering-6c09ada45f35883f76e6) “AI voice coaching platform that detects behavioural triggers in retail traders and places a coaching call within 5 seconds. Designed for prop trading firms, brokers, and crypto exchanges to reduce trader churn.” [Product website](https://discentra.ai/) Sources: https://discentra.ai/about ## Questions & answers ### [How do we know it's working?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-b5ff202e3c923d3d9e5c) “A 90-day pilot, judged on what your traders do after each warning sign. The test is the same for every firm and is set out in a written plan before go-live. If the numbers don't move, the conversation is over.” Sources: https://discentra.ai/ ### [How long does integration take?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-01f5546491926b04ce0b) “REST API integration, with no changes to your trading platform. Your system sends each trade event to our API: seven fields, with no prices and no trade direction. The timeline is agreed in the pilot plan.” Sources: https://discentra.ai/ ### [Does this count as financial advice?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-c3c4c81d339a8838241d) “Our position is no: this is performance coaching, like a sports psychologist for traders. We don't recommend trades, predict prices, or manage positions. Each firm confirms the classification for its own jurisdiction.” Sources: https://discentra.ai/ ### [Where does our trader data go?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-22cfe27aae2718cc2c29) “Nowhere until a data processing agreement is signed, and then only to the sub-processors it lists. The platform is built to encrypt call recordings with AES-256 and to complete erasure requests within 30 days.” Sources: https://discentra.ai/ ### [Is Discentra AI coaching software for prop trading firms?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-c036debd9e1df08b3a1e) “Yes. Discentra is a B2B AI voice coaching platform built for prop trading firms. It detects behavioural triggers like tilt and revenge trading in real time, then places a coaching call to the trader within 5 seconds. Coaching, not financial advice.” Sources: https://discentra.ai/prop-firms ### [How is Discentra built to reduce trader churn for a prop firm?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-88dd18a715250500b6e3) “It aims to reach the trader before the next trade, inside the 4-minute window we design for. When the behavioural engine confirms tilt or revenge trading, the AI coach calls the trader within 5 seconds and guides them back to their own plan.” Sources: https://discentra.ai/prop-firms ### [What does Discentra cost for a prop firm?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-eac56e4306a63669df69) “The first step we offer is a Behavioural Diagnostic on a group of your own traders: $2,000, fixed, delivered as a written report and a call. It looks at how often the warning signs show up in that group, what those traders did next, and whether they left sooner.” Sources: https://discentra.ai/prop-firms ### [What do one- and two-star prop firm reviews complain about?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-35c8f77ba4f8bbf613f4) “In Discentra's October 2026 read of 251 one- and two-star reviews across 10 prop firms, almost all were about the firm: disputed breaches, payouts, identity checks and platform problems. They are worth a firm's attention, and most describe operational problems a firm can usually also see in its own tickets and logs.” Sources: https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn ### [Why does the counting rule change the result?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-bd1ec3f7eea10a03ef1f) “Because a review can give more than one cause, and whoever reads it has to decide which one counts. A strict rule counts a review as behavioural only when its writer describes their own behaviour driving the loss.” Sources: https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn ### [Where does behavioural churn show up, if not in reviews?](https://directory.readyscan.ai/entities/discentra-q140386668#company-answer-content-native-digital-agencies-10722abcec312b7a-a-c53bd2a629a05b2350c1) “In the firm's own trade data, order by order: a larger order seconds after a loss, five trades in 15 minutes, five losses in a row. Those patterns appear in the record before the account closes. Discentra detects them in real time and places a coaching call within 5 seconds. Coaching, not financial advice.” Sources: https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn ## Company sources - [Discentra website](https://discentra.ai/) — discentra.ai · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-10722abcec312b7a) - [discentra.ai/about](https://discentra.ai/about) — discentra.ai · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-ca66380bb4c62529) - [discentra.ai/prop-firms](https://discentra.ai/prop-firms) — discentra.ai · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-cc0539eb9b1f7f95) - [discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn](https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn) — discentra.ai · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-8218b6ea3a40ceef) ## Continue reading - Discover the bounded graph: https://readyscan.ai/api/v1/ai-search/discovery - Retrieve this entity evidence: https://readyscan.ai/api/v1/ai-search/entities/discentra-q140386668/evidence ## Publication boundary - This public-sourced record brings together company information and its sources. 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