# Foresight Performance Partners
> “Foresight Performance Partners is a Shanghai-based China e-commerce profitability advisory for luxury, beauty, and premium fashion brands.”

- Canonical entity: https://directory.readyscan.ai/entities/foresight-performance-partners-q140372640
- Website listed in the source snapshot: https://foresight-performance.com/
- Category: [Businesses](https://directory.readyscan.ai/directory/businesses)
- Machine record: https://directory.readyscan.ai/discovery/entities/foresight-performance-partners-q140372640.json
- Material fingerprint: fnv1a64:5073112312a1a584
- Entity revision: fnv1a64:922fd7d3814f8d72
- Published: 2026-10-25
- Modified: 2026-10-25

## Questions & answers
### [What does Foresight Performance Partners do?](https://directory.readyscan.ai/entities/foresight-performance-partners-q140372640#company-answer-content-native-digital-agencies-e2f293d24de46108-a-8c2ba54929e00dbdbab6)
“It improves the profitability of international brands' China e-commerce. Most brands optimize for Revenue, on the assumption that growing Revenue is the only way to improve profits; our firm manages to Contribution Margin and EBITDA, and treats GMV and Revenue as inputs rather than goals.”
Sources: https://foresight-performance.com/faq/

### [How is Foresight Performance Partners different from an agency or a Tmall Partner?](https://directory.readyscan.ai/entities/foresight-performance-partners-q140372640#company-answer-content-native-digital-agencies-e2f293d24de46108-a-8a9d93cc76d968264bfa)
“An agency or TP is paid to execute against a Performance Marketing budget it is given, and inevitably spends in full; it therefore manages for Revenue maximization only. Foresight Performance Partners works as an embedded operating partner, takes responsibility for the P&L, designs the Performance Marketing strategy and optimizes it daily, to maximize profit contribution rapidly and sustainably.”
Sources: https://foresight-performance.com/faq/

### [Who leads Foresight Performance Partners?](https://directory.readyscan.ai/entities/foresight-performance-partners-q140372640#company-answer-content-native-digital-agencies-e2f293d24de46108-a-0d850bb1e42ffd8199e7)
“It was co-founded by Jacques Roizen and Johnny Yang, who both serve as Managing Partner.”
Sources: https://foresight-performance.com/faq/

### [What is the operating philosophy of Foresight Performance Partners?](https://directory.readyscan.ai/entities/foresight-performance-partners-q140372640#company-answer-content-native-digital-agencies-e2f293d24de46108-a-48ca7d7b1722157746ee)
“Profitability is not a budget — it is a discipline. Every pricing, media, and promotional decision is judged against one question: does this build profit, or just revenue?”
Sources: https://foresight-performance.com/faq/

## Company sources
- [Foresight Performance Partners website](https://foresight-performance.com/) — foresight-performance.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-e2f293d24de46108)
- [foresight-performance.com/faq/](https://foresight-performance.com/faq/) — foresight-performance.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-9ce612a594ea9837)

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