# Nothing
> “Nothing is a Paris-based influencer marketing agency specialized in TikTok and Instagram. Since 2020, Nothing has supported brands and music labels with a network of 500+ vetted creators, 1,500+ campaigns delivered and 5 billion organic views generated for Disney, Sony Music, Universal Music, Warner Music, L'Oréal, Prime Video, Ticketmaster and Deezer.”

- Canonical entity: https://directory.readyscan.ai/entities/nothing-q139175593
- Website listed in the source snapshot: https://nthg.fr/
- Category: [Businesses](https://directory.readyscan.ai/directory/businesses)
- Machine record: https://directory.readyscan.ai/discovery/entities/nothing-q139175593.json
- Material fingerprint: fnv1a64:17b650906ca70a9b
- Entity revision: fnv1a64:1355129b59b28547
- Published: 2026-10-19
- Modified: 2026-10-19

## Questions & answers
### [What is Nothing?](https://directory.readyscan.ai/entities/nothing-q139175593#company-answer-content-native-digital-agencies-b3ca4f6c508a3aa0-a-d1745a0bcdeda15a0f8e)
“Nothing (NTHG) is a Paris-based TikTok agency specialized in influencer marketing and viral content creation. Since 2020, Nothing has generated over 5 billion views for brands like Disney, Sony Music, Universal and Xiaomi.”
Sources: https://nthg.fr/en/

### [What services do you offer?](https://directory.readyscan.ai/entities/nothing-q139175593#company-answer-content-native-digital-agencies-b3ca4f6c508a3aa0-a-fc4003169cb1a4143b35)
“TikTok content creation, influencer campaigns with 500+ vetted creators, social advertising (TikTok Ads, Meta Ads), video production, editorial strategy, community management and product placement in music videos.”
Sources: https://nthg.fr/en/

### [How does a campaign with you work?](https://directory.readyscan.ai/entities/nothing-q139175593#company-answer-content-native-digital-agencies-b3ca4f6c508a3aa0-a-c5c5eba6e0a8a2025a8c)
“Brief, creator selection, content production and amplification. You track everything in real time via your dedicated dashboard. From brief to final reporting, expect 3 to 6 weeks.”
Sources: https://nthg.fr/en/

### [How does Nothing select TikTok creators?](https://directory.readyscan.ai/entities/nothing-q139175593#company-answer-content-native-digital-agencies-b3ca4f6c508a3aa0-a-1e83386e7b96ae8d3823)
“We assess each creator on several criteria: real engagement rate, content quality, brand affinity, audience demographics and collaboration history. Our network of 500+ creators is vetted and continuously updated.”
Sources: https://nthg.fr/en/

## Company sources
- [Nothing website](https://nthg.fr/) — nthg.fr
- [nthg.fr/en/](https://nthg.fr/en/) — nthg.fr · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-cd4c7b0ca7db3068)

## Continue reading
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- Retrieve this entity evidence: https://readyscan.ai/api/v1/ai-search/entities/nothing-q139175593/evidence

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