# Sonder
> “Sonder is an independent owned media valuation and software business, and the recognised global authority on defining owned media value. Before an organisation can build a retail media network, commerce media network, or commercialise its media in any other way, it needs to know the value of the media it owns.”

- Canonical entity: https://directory.readyscan.ai/entities/sonder-q140528101
- Website listed in the source snapshot: https://sondermedia.com/
- Category: [Software](https://directory.readyscan.ai/directory/software)
- Machine record: https://directory.readyscan.ai/discovery/entities/sonder-q140528101.json
- Material fingerprint: fnv1a64:eb2a5508c0658ab2
- Entity revision: fnv1a64:e40d6cdd02ac0680
- Published: 2026-10-27
- Modified: 2026-10-27

## Questions & answers
### [How big is the global owned media market?](https://directory.readyscan.ai/entities/sonder-q140528101#company-answer-content-native-digital-agencies-57630dfd9b6fac51-a-22c45957912e51582ed1)
“The global commercial potential of owned media is $573 billion, according to Sonder's 2026 Global Report produced with Andrew Lipsman and the CMO Council.”
Sources: https://sondermedia.com/

### [How much of owned media's value is captured today?](https://directory.readyscan.ai/entities/sonder-q140528101#company-answer-content-native-digital-agencies-57630dfd9b6fac51-a-656bad8a46f974aa205d)
“Less than 30% of owned media's commercial potential is currently captured. The majority remains underleveraged.”
Sources: https://sondermedia.com/

### [What is the difference between retail media and commerce media in value terms?](https://directory.readyscan.ai/entities/sonder-q140528101#company-answer-content-native-digital-agencies-57630dfd9b6fac51-a-22cb264227f2bd60b141)
“Retail media has roughly four times the commercial potential of commerce media: $450 billion versus $120 billion across sectors such as finance, travel and telecom.”
Sources: https://sondermedia.com/

### [Which sectors have the biggest owned media opportunity?](https://directory.readyscan.ai/entities/sonder-q140528101#company-answer-content-native-digital-agencies-57630dfd9b6fac51-a-8f8ed159e62cd834d173)
“Large telcos hold the biggest unrealised media-network opportunity across the US, UK and Australia. In-store media leads for fuel and convenience and for grocery.”
Sources: https://sondermedia.com/

### [Who produced the 2026 owned media report?](https://directory.readyscan.ai/entities/sonder-q140528101#company-answer-content-native-digital-agencies-57630dfd9b6fac51-a-7a41193ec12ac5d698f6)
“Sonder produced the report, its fourth global market report, with independent retail media analyst Andrew Lipsman and research partner the CMO Council.”
Sources: https://sondermedia.com/

## Company sources
- [Sonder website](https://sondermedia.com/) — sondermedia.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-57630dfd9b6fac51)

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