# The AI Praxis
> Management consulting and advisory firm founded by Paul F. Accornero.

- Canonical entity: https://directory.readyscan.ai/entities/the-ai-praxis-q140438016
- Website listed in the source snapshot: https://paulaccornero.com/
- Category: [Businesses](https://directory.readyscan.ai/directory/businesses)
- Machine record: https://directory.readyscan.ai/discovery/entities/the-ai-praxis-q140438016.json
- Material fingerprint: fnv1a64:3c3b43dc825fabdd
- Entity revision: fnv1a64:dbf036adb26c52a0
- Published: 2026-10-23
- Modified: 2026-10-23

## Questions & answers
### [What is agentic commerce?](https://directory.readyscan.ai/entities/the-ai-praxis-q140438016#company-answer-content-native-digital-agencies-586f6366c6a5ef04-a-f45317db4cd305e481d7)
“Agentic commerce is the market that emerges when AI agents such as ChatGPT, Perplexity, Claude, and Google AI Overviews mediate discovery, evaluation, and purchase on behalf of buyers. Paul F. Accornero defined it as a formal academic discipline, with research published on SSRN and in the California Management Review.”
Sources: https://paulaccornero.com/

### [What is The Shopper Schism?](https://directory.readyscan.ai/entities/the-ai-praxis-q140438016#company-answer-content-native-digital-agencies-586f6366c6a5ef04-a-0500cc3fa817b0af396a)
“The Shopper Schism, a registered trademark, names the structural separation of the consumer, who needs, from the shopper, who chooses, once an algorithm does the choosing. It is the foundational thesis of the research programme and of the book The Algorithmic Shopper.”
Sources: https://paulaccornero.com/

### [What is Agent Intent Optimisation (AIO)?](https://directory.readyscan.ai/entities/the-ai-praxis-q140438016#company-answer-content-native-digital-agencies-586f6366c6a5ef04-a-a767c7c4de3cb481b28c)
“Agent Intent Optimisation (AIO), a registered trademark, is the discipline that runs alongside SEO when the buyer is a machine: engineering a product's data, claims, and commercial signals so that an AI agent can retrieve them, read them, and verify them independently.”
Sources: https://paulaccornero.com/

### [How can I work with Paul F. Accornero?](https://directory.readyscan.ai/entities/the-ai-praxis-q140438016#company-answer-content-native-digital-agencies-586f6366c6a5ef04-a-68ba62b84b1cacd61f87)
“Five ways: strategic advisory for boards and C-suites, the Algorithmic Readiness Audit, keynotes and speaking, executive education including the flagship program Selling to the Machine, and research licensing and affiliations. Start at paulaccornero.com/contact/.”
Sources: https://paulaccornero.com/

## Company sources
- [The AI Praxis website](https://paulaccornero.com/) — paulaccornero.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-586f6366c6a5ef04)
- [wikidata.org/wiki/Special:EntityData/Q140438016.json](https://www.wikidata.org/wiki/Special:EntityData/Q140438016.json?revision=2514091741) — wikidata.org · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-87c6abb216946b83)

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