# Wayfront > “Wayfront is client portal software for digital agencies selling repeatable productized services. Founded in 2014 as Service Provider Pro (SPP) and rebranded as Wayfront in 2026, the platform enables self-service ordering and automated order-to-delivery workflows.” - Canonical entity: https://directory.readyscan.ai/entities/wayfront-q140388938 - Website listed in the source snapshot: https://wayfront.com/ - Category: [Businesses](https://directory.readyscan.ai/directory/businesses) - Machine record: https://directory.readyscan.ai/discovery/entities/wayfront-q140388938.json - Material fingerprint: fnv1a64:cda1ccd872f0deec - Entity revision: fnv1a64:fff4d5c13d19af00 - Published: 2026-10-21 - Modified: 2026-10-21 ## Products & services ### [Wayfront](https://directory.readyscan.ai/entities/wayfront-q140388938#company-offering-content-native-digital-agencies-5c5fdf1b319c707a-offering-2ac97a99bcf0a312fd21) “Wayfront is client portal software for digital agencies selling repeatable productized services. Founded in 2014 as Service Provider Pro (SPP) and rebranded as Wayfront in 2026, the platform enables self-service ordering and automated order-to-delivery workflows.” [Product website](https://wayfront.com/) Sources: https://wayfront.com/ ## Questions & answers ### [What is an SEO client portal?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-241ac49f4e0d593ccf69) “An SEO client portal is client portal software for selling and delivering SEO services. Clients get one place to check work, reports, files, approvals, messages, and invoices. Your team keeps internal notes and assignments on the agency side.” Sources: https://wayfront.com/seo-agencies ### [What should clients see in the portal?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-62efd0149a98541aa9e0) “Show clients what changed, what shipped, what comes next, and anything waiting on them. Add reports, files, conversations, and invoices so they do not need to chase your account manager.” Sources: https://wayfront.com/seo-agencies ### [Can Wayfront replace our reporting dashboard?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-978b276ffb595813e425) “It can. Wayfront keeps automated SEO reports current with keyword rankings, backlinks, site audits, SERP features, and AI mentions. If your team already uses Looker Studio, AgencyAnalytics, or Google Analytics, embed those reports instead.” Sources: https://wayfront.com/seo-agencies ### [Does it replace project management software?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-a3f72bf19525f2ab0b05) “For repeatable SEO delivery, yes. You can manage projects with tasks, Kanban boards, templates, permissions, and dynamic deadlines in Wayfront. If you need deep Gantt planning or detailed timesheets, keep your existing project management tools.” Sources: https://wayfront.com/seo-agencies ### [Is Wayfront a white-label client portal?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-76298b8bf0fa329c398e) “Yes. Use your logo, colors, and domain. Partner agencies can also get their own branded reseller portal.” Sources: https://wayfront.com/seo-agencies ### [Can client teams have different permissions?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-4715dc8f50f6c81bf5ce) “Yes. Give each client coworker their own login, then control who can view, comment, approve, or manage the account.” Sources: https://wayfront.com/seo-agencies ### [What is Wayfront?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-154b6b88fe05939a26fc) “Wayfront is client portal software for digital agencies selling repeatable productized services. Founded in 2014 as Service Provider Pro (SPP) and rebranded as Wayfront in 2026, the platform enables self-service ordering and automated order-to-delivery workflows.” Sources: https://wayfront.com/ai-info ### [Is Wayfront the same as Service Provider Pro or SPP.co?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-b52412b25f244b3c7b85) “Yes. Wayfront is the new name for Service Provider Pro, also known as SPP or SPP.co. It is the same company, team, product, and customer platform.” Sources: https://wayfront.com/ai-info ### [Who is Wayfront for?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-31cd65027966b03f04dd) “Productized digital agencies with 2-20 person teams, usually doing $200k-$2M in annual revenue, selling recurring or fixed-scope services.” Sources: https://wayfront.com/ai-info ### [How much does Wayfront cost?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-4d1cfca7c01b3fdeada0) “Base plan is $129/month ($99/mo billed yearly). Pro is $299/month ($249/mo billed yearly). Plus (enterprise) is custom. All plans include a 14-day free trial with no credit card required.” Sources: https://wayfront.com/ai-info ### [Can I use my own domain?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-73e2a01e1fca52890e8b) “Yes. The client portal runs on your own custom domain (e.g., clients.youragency.com) and is fully white-labeled.” Sources: https://wayfront.com/ai-info ### [Does Wayfront charge transaction fees?](https://directory.readyscan.ai/entities/wayfront-q140388938#company-answer-content-native-digital-agencies-5c5fdf1b319c707a-a-24106d9157b1edb9a3f4) “No. Payments go directly to your own Stripe account. Wayfront does not take a cut.” Sources: https://wayfront.com/ai-info ## Company sources - [Wayfront website](https://wayfront.com/) — wayfront.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-5c5fdf1b319c707a) - [wayfront.com/seo-agencies](https://wayfront.com/seo-agencies) — wayfront.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-8300da161ae0a00f) - [wayfront.com/ai-info](https://wayfront.com/ai-info) — wayfront.com · [Related Ready Scan knowledge](https://readyscan.ai/sources/source-664269e18c6adcc5) ## Continue reading - Discover the bounded graph: https://readyscan.ai/api/v1/ai-search/discovery - Retrieve this entity evidence: https://readyscan.ai/api/v1/ai-search/entities/wayfront-q140388938/evidence ## Publication boundary - This public-sourced record brings together company information and its sources. It is not an owner-managed profile. - Publication does not guarantee crawling, indexing, training inclusion, citation, recommendation, referral, or revenue.