How long does it take to enter the Japan market?

“Typically 12–18 months from the decision to enter to a first commercial order in Japan. The timeline follows a structured progression: 1–6 months building digital visibility, 3–9 months entering buyer awareness, 6–18 months relationship development, followed by NDA → sample → trial order → contract. Compressed timelines of 6–9 months are possible with warm introductions.”