How many questions should I ask in a detractor interview?
1 company with a published answer
User Intuition
“Select 8-12 primary questions per interview from the full bank. Covering more than 12 at genuine depth is impossible in a 20-30 minute conversation. Spend 60% of your interview time on follow-up probes — four questions explored to five levels of depth produce far more actionable retention intelligence than twelve questions skimmed at the surface.”
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Data formats and record details
- Surface ID
- urn:readyscan:corpus:buyer-question:user-intuition-q139320328-answer-9d84d5e60c6cfefc2a41
- Material fingerprint
- fnv1a64:d74f5fb3c2b0a9d6
- Membership fingerprint
- fnv1a64:5f4c2f67f4d6e28a
- Published
- 2026-10-28
- Modified
- 2026-10-28
- ready-scan-subjects/Q139320328
- revision Q139320328:content:eb2ece9228f19005