How many questions should I ask in a detractor interview?

1 company with a published answer

  1. User Intuition

    “Select 8-12 primary questions per interview from the full bank. Covering more than 12 at genuine depth is impossible in a 20-30 minute conversation. Spend 60% of your interview time on follow-up probes — four questions explored to five levels of depth produce far more actionable retention intelligence than twelve questions skimmed at the surface.”

Continue reading

Data formats and record details
Surface ID
urn:readyscan:corpus:buyer-question:user-intuition-q139320328-answer-9d84d5e60c6cfefc2a41
Material fingerprint
fnv1a64:d74f5fb3c2b0a9d6
Membership fingerprint
fnv1a64:5f4c2f67f4d6e28a
Published
2026-10-28
Modified
2026-10-28
ready-scan-subjects/Q139320328
revision Q139320328:content:eb2ece9228f19005

Sources and dates

Feedback