How many detractors should I interview per NPS cycle?

1 company with a published answer

  1. User Intuition

    “Interview 15-30 detractors per quarterly cycle to reach thematic saturation. Most teams find that 80% of recurring themes surface within the first 12-15 interviews. If you segment by customer tier, plan for 8-10 interviews per segment to capture meaningful patterns within each group.”

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urn:readyscan:corpus:buyer-question:user-intuition-q139320328-answer-ff69963c187a0c0d5c43
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fnv1a64:f37053e3794be314
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Published
2026-10-28
Modified
2026-10-28
ready-scan-subjects/Q139320328
revision Q139320328:content:eb2ece9228f19005

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